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BLAX @ FASHION WEEK
Since I took over BLAX one year ago, we’ve participated in CPH fashion week every time. When presenting BLAX hair ties to the stylist, most hairdressers already know or uses the hair ties at the shows. They just haven’t been recognized or tagged. One reason could be that BLAX haven’t had any presence on social…
MORE PRODUCTS
From the start, it was my intention to carry an assortment of high quality and natural hair tools and products. First I looked into the hair brush segment and I realized, here is an enormous market I know absolutely nothing about. To invest in the perfect and unique hair brush simply needed a knowledge I…
COPY PANIC
In a very short time the sales of BLAX snag free elastics went sky high and all the time I feared somebody would produce a hair elastic as good as BLAX – or better. Yet I was struck by total panic, when one day I heard about an elastic with a website almost identical with…
JUST FOR FUN
When I started to import BLAX® hair elastics back in 2009 I told myself, this is just for fun, a lovely experience and an adventure – like a holiday. The new project would also serve as a perfect energy booster and an interlude in my writing activities. Suddenly and before I knew it, I had…
NOBODY BELIEVED IN BLAX
My family and my friends were skeptical when they heard about my BLAX business plans. Almost every day somebody wise warned me to get involved and invest anything at all in a snag free, unknown hair elastic, produced In Japan. In fact most people laughed when i told them about BLAX snag free hair elastics.…
