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Since I took over BLAX one year ago, we’ve participated in CPH fashion week every time. When presenting BLAX hair ties to the stylist, most hairdressers already know or uses the hair ties at the shows. They just haven’t been recognized or tagged. One reason could be that BLAX haven’t had any presence on social media channels until now. Nevertheless, this was a positive surprise for me, confirming I made the right choice quitting my full-time job to take over BLAX distribution in Europe.
Co-founder of Opera Sport Awa Malina Stelter & Lead hair stylist Hanna Ramirez.
BLAX hair elastics secured hairstyles all day for the founder Awa Malin’s Stelter, renowned British model Bibi Abdulkadir, British Vogue Fashion Director Julia Sarr among many others.
Furthermore, the hair elastic got very praised among the hairdressers and stylist. The most common comments I got was ” so strong”, “extremely good elasticity”, “wow it doesn’t break” – whilst stretching the elastic.
After my presence at the Copenhagen fashion week, I got more request from hairstylist to sponsor shows in London, Milan and Paris. So now we have visibility all over Europe. Me and Blax elastics couldn’t be more proud.
Models from Opéra Sport AW25 show. Bibi Abdulkadir and Julia Sarr -Jamois in the middle styled with Blax hair elastics.