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About Blax Sheep
BABA’S SUCCESSOR
I chose her myself! I found Elin Ahlberg among quite a few candidates who wanted to take over BLAX.
Elin has attended a whole range of business schools and has a solid career within professional haircare and cosmetics, both in Scandinavia and Europe.
She has the digital knowledge and the right background. She was tough but fair to deal with and I wish her all the best and lots of success.
Elin Ahlberg herself says “When I was given the opportunity to take over BLAX, I was in no doubt. Rarely have I seen a brand and product still standing so strong after its launch in 1991. The reason for that, I believe is that the product delivers on what it promises. It’s simple, easy to use and remove from your hair. I fully understand why it’s the preferred choice by both professionals and consumers.”
BLAX hair elastics are
a blessing!
I have worked with and written about beauty in Scandinavia and Europe since I left the University of Journalism in Gothenburg ages ago. I have tested thousands of products from everyday necessities to the fabulously glamorous.
Every now and then I have come across a product with unique qualities – like BLAX. Since the day I got the first package from my Danish hairdresser I have used nothing else. I started importing BLAX and became the sole distributor for Nordic countries.
For my fine hair BLAX are a blessing! When removed they glide off without pulling a single strand of my precious hair.
I do declare, BLAX are the best hair elastic in the world.
Barbara Enander